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hen addressing a new challenge, our first objective is to understand our client’s business and specific needs. We ask questions: What makes your organization or services unique? Who are your audiences or customers? Who is your competition? What is the story you want to tell? We listen. We learn. This process provides us with a solid understanding of who are clients are and what they do, sharpens objectives, defines parameters, and allows us to focus on appropriate communication strategies. Only after this process is complete do we begin our design process.

Ultimately, we judge our own work by how effectively we meet — and exceed — our clients’ expectations. Our goal is to consistently provide our clients with content-driven design solutions that are clear and memorable, and have lasting impact.


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